An observation that I noticed in vying for a top position for a certain search keyword is how recently a website is updated. In more exact terms, I’m referring to web logs, commonly referred to as blogs.
Consider the following situation:
- I make a posting.
- Another website makes a positing three days later.
After waiting seven days the Google search engine prefers the website with the most recent posting. This creates a seesaw effect, where a posting will lift you from the ground, causing another website to sink.
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